Toxin Free and Sustainability Beauty Retailer Refuses to Sell Products and Wins

Go for Zero founder, Ellie Degraeve provides beauty and household products that are 100% toxin-free with little to zero plastic. When her newborn developed rashes from ‘mainstream’ skincare products, she became a super-researcher on the ingredients found in everyday products and was horrified by what she found. Now, it’s what her sustainable business doesn’t sell that makes it a success.